Stories

Spotlights, interviews, and insights from construction industry professionals.

Close It Now Sales Training — the coaching company founded by Sam Wakefield.

Interview July 17, 2026

Sam Wakefield, Close It Now | Selling Without Selling

For our second edition of Comms Center Stories, we sat down with Sam Wakefield, founder of Close It Now, on 'selling without selling' — dropping sales pressure to build the low-pressure, character-led client relationships the trades run on.

By Dylan Henderson

PathOpt — the firm co-founded by Justin Dews.

Interview June 26, 2026

Justin Dews, PathOpt | Responsible AI & How To Use It

For our first edition of Comms Center Stories, we sat down with Justin Dews, CEO and co-founder of PathOpt, to talk agentic AI, preserving tribal knowledge, and how small businesses can adopt AI without losing the human touch.

By Dylan Henderson